CITYWIDE HIGH SCHOOL PROGRAMWASHINGTON, D.C.

TEEMM.PR / OPERATED BY INSIDE THE DISTRICT

CREATIVE
CAREER
PATHWAYS.

FOR HIGH SCHOOL STUDENTS.

TEEMM.PR helps high school students create campaigns, tell powerful stories, and build real creative career pathways through digital media, marketing, public relations, and responsible AI.

9–12Primary grade levels
04Creative program areas
02Learning modes
DCCitywide program
2026Fall launch planned

Enrollment open Fall 2026 APPLICATION INSTRUCTIONS, eligibility requirements, confirmed dates, PARTICIPATION DETAILS PUBLISHED AFTER FINAL APPROVAL.

Application instructions, eligibility information, and confirmed program dates will be published after final approval.

High-school-age students collaborating with cameras, microphones, laptops, and design tools in a creative learning environment.
Concept visualization of the planned TEEMM.PR learning environment. People shown are not current participants.
WEEKLYGuided creative learning
HANDS-ONProduction practice
CAMPAIGNS POWERFUL STORIES DIGITAL MEDIA MARKETING PUBLIC RELATIONS RESPONSIBLE AI
01 / ABOUT THE CITYWIDE MODEL Access is planned citywide. Quality standards remain shared.

ONE CITYWIDE PROGRAM.
SHARED CREATIVE
STANDARDS.

TEEMM.PR is designed to expand access for high-school students across Washington, D.C. through coordinated learning, project development, mentoring, and shared production resources.

NWNORTHWESTPlanned access point
NENORTHEASTPlanned access point
INSIDE THE DISTRICTTEEMM.PRSHARED CREATIVE
PROGRAM
SWSOUTHWESTPlanned access point
SESOUTHEASTPlanned access point
PHASE 1 LAUNCH READINESS

FALL 2026

Prepare enrollment, student support, technology access, consent, transportation, scheduling, instruction, and safety procedures before the citywide launch.

PHASE 2 CITYWIDE GROWTH

4 ACCESS POINTS

Expand according to student demand, partner readiness, available resources, program quality, and verified learning data.

01

HIGH SCHOOL
STUDENTS

Students interested in campaigns, storytelling, digital media, marketing, public relations, responsible AI, and creative careers.

PRIMARY AUDIENCE: GRADES 9–12
02

PARENTS +
GUARDIANS

Families seeking clear program information, student-safety practices, expectations, schedules, and approved contact pathways.

INFORMATION + SUPPORT
03

SCHOOLS +
EDUCATORS

Schools, counselors, teachers, and youth-serving organizations interested in referrals, cohorts, enrichment, and career-readiness connections.

ACCESS + COLLABORATION
04

CREATIVE + COMMUNITY
PARTNERS

Professionals and organizations that may contribute mentoring, feedback, approved project conversations, learning resources, or program support.

EXPOSURE + EXPERTISE
02 / PROGRAMSFour connected areas. One responsible creative practice.

CREATE WORK
THAT CAN BE SEEN,
HEARD & USED.

Students learn how research, strategy, storytelling, design, production, communication, and responsible technology use work together.

01

CAMPAIGN
CREATION

PURPOSE + AUDIENCE + ACTION

Develop purpose-driven messages, audience insight, campaign concepts, creative assets, launch plans, and reflection.

RESEARCH → STRATEGY → CAMPAIGN
02

DIGITAL MEDIA
& STORYTELLING

STORY + FORMAT + PRODUCTION

Create written, visual, audio, video, and presentation-ready stories for a clear audience and purpose.

IDEA → STORY → MEDIA
03

MARKETING +
PUBLIC RELATIONS

MESSAGE + REPUTATION + REACH

Explore brand communication, audience strategy, content planning, media awareness, community communication, and measurement.

INSIGHT → MESSAGE → ENGAGEMENT
04

RESPONSIBLE
AI

SUPPORT + VERIFY + DISCLOSE

Use AI for ideation, organization, research support, and editing while protecting privacy, attribution, accuracy, and human judgment.

ASSIST → VERIFY → OWN THE WORK
HOW STUDENTS LEARNAccessible instruction. Applied production.

THE PROGRAM
MOVES IN TWO MODES.

The final schedule will be published after approval. The planned model combines consistent guided learning with hands-on creative practice.

01
GUIDED LEARNING

VIRTUAL
AFTER SCHOOL

  • Skill labs and demonstrations
  • Project development and critique
  • Creative-career conversations
  • Cross-city collaboration
  • Access support where available
02
APPLIED PRACTICE

HANDS-ON
PRODUCTION

  • Recording and media-production sessions
  • Professional tools and software
  • Structured feedback and revision
  • Campaign and presentation practice
  • Portfolio preparation and showcases
LEARNBuild core knowledge
CREATERespond to a brief
REVIEWRevise with feedback
PRESENTExplain the work
03 / STUDENT WORK Original work. Structured review. Appropriate permission.

FROM IDEAS
TO PORTFOLIO
EVIDENCE.

Students build communication projects that demonstrate thinking, process, revision, execution, and growth. Public work will be added only after completion, review, consent, and removal of personal contact information.

DISCOVERPLANCREATEREVIEWPRESENT
CAMPAIGN WORK

Purpose, audience, messages, creative assets, launch thinking, and reflection.

STORIES + MEDIA

Written, visual, audio, video, and presentation-ready communication.

MARKETING + PR

Content plans, brand communication, public messaging, media awareness, and measurement.

PORTFOLIO EVIDENCE

Approved work samples and project summaries that show process, contribution, and growth.

Publication control: No student names, contact information, testimonials, or project results are published without the required review and permissions.

High-school-age students working together on multimedia production using laptops, cameras, microphones, and design tools.
REAL SKILLSORIGINAL WORKVISIBLE GROWTH
04 / CAREER PATHWAYS Connect creative interests to informed next steps.

DISCOVER IT.
PRACTICE IT.
PLAN FOR IT.

Career exploration connects projects to creative roles, transferable skills, portfolio evidence, workplace awareness, educational options, and realistic next-step planning. Participation does not guarantee any specific opportunity or outcome.

High-school-age students learning about a contemporary media and communications workplace with an adult professional guide.
Representative concept image. People shown are not current TEEMM.PR participants.
01DISCOVERExplore roles
02BUILDStrengthen skills
03CREATEProduce evidence
04PRESENTExplain the work
05PLANChoose next steps
05 / PILOT GOALS & MEASURESPlanned targets are not completed results.

MEASURE GROWTH.
REPORT RESULTS
RESPONSIBLY.

These are forward-looking pilot targets for the planned program. They are not previously achieved TEEMM.PR results.

PILOT TARGET80%Average attendance
PILOT TARGET80%Cohort retention
PILOT TARGET80%Project completion
PILOT TARGET75%Measurable skill growth
PILOT TARGET100%Completers with portfolio evidence
PILOT TARGET2+Career-exploration experiences per cohort
PILOT TARGET4+Creative-professional engagements per cohort
PILOT TARGET4Program areas available for exploration
REPORTING COMMITMENTVERIFY

When results are published, TEEMM.PR will distinguish targets from verified outcomes and identify the measurement period, cohort size, definitions, method, source, and date last updated.

No fictional results, testimonials, student projects, partner relationships, or performance claims should be used to fill the website.
06 / PARTNERS Build the network that expands access.

SUPPORT BECOMES
CREATIVE ACCESS.

TEEMM.PR welcomes structured conversations with schools, educators, community organizations, creative professionals, mentors, sponsors, and supporters. A conversation does not represent a confirmed relationship or endorsement.

High-school-age students, families, educators, mentors, and media professionals participating in a community discussion.
Representative concept image. People shown are not current TEEMM.PR participants.
01

SCHOOLS + EDUCATORS

Explore student referrals, school-based access, enrichment, career readiness, project collaboration, and family communication.

02

COMMUNITY PARTNERS

Support outreach, safe learning access, community storytelling, events, student resources, and local connections.

03

CREATIVE PROFESSIONALS

Express interest in approved career talks, project feedback, mentoring, demonstrations, or workplace-awareness activities.

04

SPONSORS + SUPPORTERS

Discuss approved financial or in-kind support for student access, technology, materials, instruction, transportation, and showcases.

07 / RESPONSIBILITY + RESOURCES

RESPONSIBLE AI.
YOUTH SAFETY.
PUBLIC TRUST.

Policy and guidance pages are prepared as drafts for internal review before publication.

Human judgment remains central. AI may support ideation, organization, research support, and editing; it does not replace original thinking, verification, attribution, or editorial responsibility.

Student privacy is protected. The website should collect only information needed to respond and should never request unnecessary sensitive data.

Student work requires permission. Public release depends on appropriate review, consent, attribution, and removal of personal contact information.

Access is part of quality. The website supports keyboard navigation, visible focus, meaningful image alternatives, logical headings, and reduced-motion preferences.

TEEMM.PRSTART THE CONVERSATION

Do not submit Social Security numbers, medical information, financial information, passwords, or other sensitive personal data. Students under 18 should use a parent, guardian, educator, or approved school contact when required.

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